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Size : 100 kb | | Date Uploaded : 23-09-2021, 02:38 PM
Title: CMEEs Online Workshop on Teaching & Practicing Marketing Research
Date: 17-19 December 2021
CMEE’s offering this program is aligned with its goal of bringing state-of-the-art marketing research practices to the Indian & International market and raising the quality standards in marketing research and development of appropriate marketing strategies in India. Marketing research is regarded as a foundation topic in marketing education and comprises one of the most important components of marketing practice. Many instructors, however, often consider Marketing Research, a challenging topic to teach, and a dry subject for students to learn. This workshop attempts to provide an innovative teaching methodology in a way that will engage students. An attractive curriculum comprising exercises, case studies, and group projects will be shared to address the challenge in teaching marketing research. Participants will be exposed to contemporary fascinating facets of qualitative and quantitative marketing research tools and techniques commonly used in marketing and consumer behaviour research for marketing decisions. Also, this workshop is a one-time opportunity for marketing research practitioners to understand the process of conducting marketing research in-depth. By attending this workshop, practitioners can understand commonly used contemporary tools and techniques to conduct Marketing Research and gain an in-depth understanding of appropriate tools and techniques useful for marketing research in a meaningful way
For more details, please visit our website www.iimlcmee.org
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Language : English | Date Uploaded : 23-09-2021, 02:18 PM
Plenary Session 10 -10.45 am - Prof. Jan C Fransoo, Tilburg University, Netherlands, Researching the world's largest retail channel: Reaching 50 million nanostores in the age of digitization
Plenary Session 14.45-16.45 pm -Prof. Peter Lund-Thomsen Copenhagan Business School, Denmark, Rethinking CSR in global value chains in the age of COVID-1
Size : 1818 kb | Language : English | Date Uploaded : 31-05-2021, 10:06 AM
Size : 1827 kb | Language : English | Date Uploaded : 26-05-2021, 10:12 AM