CMEE’s offering this program is aligned with its goal of bringing state-of-the-art marketing research practices to the Indian and international markets, raising quality standards in marketing research, and developing more effective marketing strategies. Marketing research is regarded as a foundational topic in marketing education and comprises one of the most important components of marketing practice. Many instructors, however, often consider marketing research a challenging topic to teach and a dry subject for the participants to learn. This workshop attempts to provide an innovative teaching methodology in a way that will engage the participants across industry, academia, and public sector. An attractive curriculum comprising hands-on exercises, case studies, and group projects will be shared to address the challenge of teaching and practicing marketing research. Participants will be exposed to emerging facets of qualitative and quantitative marketing research tools and techniques commonly used in marketing and consumer behavior research for marketing decisions. Also, this workshop is a one-time opportunity for marketing research practitioners to understand the process of conducting marketing research in depth.
For more details, please visit our website www.iimlcmee.org
In case of any concerns, please contact:
Mr Ishan Srivastava, Marketing Manager-CMEE, IIM Lucknow-Noida campus
Mob.:+91-8826280997, +91-9140572297 e-mail: firstname.lastname@example.org
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Mr. Dinesh Kumar Khara, Chairman, State Bank of India
is the Chief Guest and will deliver the Convocation Address.
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IIM LUCKNOW PGP-SM Presents SANRAKSHANThe Business Sustainability Conclave October 15 & 16, 2022https://www.iiml.ac.in/centres-excellence/centre-business-sustainability
Language : English | Date Uploaded : 15-10-2022, 11:26 AM
“Samvaad – In Conversation with Alumni” was organized by the Alumni Committee of IIM Lucknow on the 02nd and 03rd September 2022 on the theme 'Reimagining Resurgence: Now, Next & Beyond'. Ten illustrious alumni of IIM Lucknow, most of them CXOs in leading companies, shared valuable insights, experiences and personal journeys during the interactive discussions with the students and faculty.
The insights focused on uncovering how Indian businesses are on their way to recovery after the long-lasting impact of the pandemic and what it means for the student community of IIM Lucknow. The resurgence is marked by an increasing focus on technology as an enabler and sustainable business practices for the long term, and we further explored the themes together with our panelists.
We witnessed three enriching panel discussions over two days focusing on ‘Disruptive innovation’, ‘Navigating the unpredictable’, and ‘Building a ‘Winning’ Brand’ . This year, IIM Lucknow hosted a diverse set of alumni from batches 1998 right up to 2017, with alumni speakers with expertise in multiple domains such as Finance, Marketing, Consulting, Operations, and Entrepreneurship. Our esteemed alumni with experience in major industries such as Banking, Logistics, E-commerce, FMCG, Technology and Private Equity & Venture Capital attended the event.
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