PGP-ABM | Official Website of Indian Institute of Management,Lucknow


MBA-ABM The two-year Post Graduate Programme in Agribusiness Management is a full -time residential course designed to of develop agribusiness leaders, entrepreneurs, and intrapreneurs with vision, competence and appropriate attitude for promoting/ growing agribusiness and agro-based enterprises with a strong international orientation.

The students meeting the program requirements are awarded the degree of Master of Business Administration - Agribusiness Management

This program is a two year, full time, residential program.

Objectives of the Programme

  • To develop an understanding of the key functions of businesses
  • To develop critical and analytical skills that equip students to excel in complex, uncertain and dynamic business environments
  • To enable application of business knowledge in a global context
  • To equip students with knowledge of key functional areas impacting agri-based organizations and ideal corporate citizenship
  • To acquire skills and capabilities for generating sustainable competitive advantage in organizations
  • To lay the foundation of an entrepreneurial mind-set and continued learning for future ready agri-business leaders

Innovative Features of the Programme

  • A significant number of compulsory foundation courses in the functional areas of management in the first year blended with agricultural/ rural context specific courses in the second year.
  • Significant field exposure to give hands-on experience and action orientation.
  • Global benchmarking and industry partnership.

The Institute Promotes an excellent learning environment. Fully enabled lecture theatres, with state-of-the-art audio-visual tools help our students present all aspects of a study. Regular presentations help them to become both knowledgeable individuals and persuasive speakers.

ABM programme is unique in the sense that it put special emphasis in familiarising participants with actual ground level operations of basic agriculture production systems.

The Appropriate instructional methodologies are employed depending on the nature of the course. The basket of teaching methods employed includes lectures, case discussions, exercises, seminars, role plays, management games, assignments, term papers, project work, audio-visual aids, and computer-based learning methods.

Academic Evaluation

The academic performance evaluation system is viewed as a means to promote learning process, and is designed to assess the ability of the student to apply knowledge for problem-solving and increasing organisational effectiveness. The evaluation is a continuous process based on assignments, quizzes, project work, seminar presentation, viva-voce, mid-term test and final examination.

A ten-point grading scale with corresponding letter grades is used as follows:

Letter Grade A+ A A- B+ B B- C+ C C- D F
Grade Point 10 9 8 7 6 5 4 3 2 1 0

The Term Grade Point Average and Cumulative Grade Point Average are computed in each term as the credit-weighted averages of individual grades in and up to each term respectively. The academic criteria for continuation in the programme, promotion to Second Year, and award of diploma, are specified in the PGP Manual which lays down the policies and procedures governing the programme. The Manual is given to all students at the time of registration at the beginning of the academic session.

Failure to maintain minimum academic performance, as specified, will result in one's termination from the programme.

The curriculum is designed to impart knowledge and skills considered essential for managers to operate successfully in the increasingly dynamic and complex environment. It sharpens and deepens the student's understanding at different levels:

The individual in the organisational setting; The environmental context of the organisation; The dynamics of organisational functioning; and The analytical tools and techniques required in the management of organisation effectively Understanding the interdependent nature of organisational dynamics and its managerial implications is the basic thrust of the curriculum. It helps the student acquire conceptual and analytical abilities required for making and implementing managerial decisions effectively.

The First Year academic work, spread over three terms, is a compulsory package of 22 foundation (core) courses designed to provide basic knowledge of concepts, tools and techniques in various functional areas and relevant disciplines.

The two-month compulsory Summer Training in industrial and business organisations follows the first year course work. The summer training is aimed at providing exposure to the real life working environment. Students are required to work on specific, time-bound organisation related assignments.

The Second Year academic work, spread over three terms, comprises two compulsory courses of integrative nature along with a package of 15 elective courses of advanced and applied nature. These provide students the opportunity to develop in depth understanding and concentration in the areas of their special interest. The students can also take up to two Courses of Independent Study (CIS) as elective, or one Dissertation Project which is equivalent to two elective courses spread over Term-V and Term-VI.

The entire package of courses is regularly reviewed, modified, updated and augmented keeping in view the industry requirements, latest developments in the specific subject areas and changes in the social and geo-political scenario.

Business Environment

Economics I:

The basic objective of this course in economics is to familiarise the students with the fundamental economic principles, and to examine the ways by which these principles could profitably be employed in the context of managerial decision-making. This course deals with micro-economic issues and principles involving households and firms, mainly in the areas of Demand and Supply; Production and Cost of Firms; Price/Output Decisions by firms under varying market conditions; and factor pricing.

Economics II:

This is a course in macro-economics, with a focus on the economy as a whole in aggregative terms rather than on the micro units. The concepts of supply and demand and the equilibrium that may be established between them will, however, continue to be the underlying mechanism in analysing the economy. Starting with the National Accounts, the topics to be covered include: National Income Determination and Multiplier Analysis; Business Cycles; Inflation; Monetary and Fiscal Policies to guide the Economy etc. Attention will also be given to some of the more recent advances in areas like supply side economics and rational expectations.


Communication for Management I (*):

This skills based course introduces the student to the range of communication methods and forms in a dynamic business environment and provides the student with the opportunity to develop sound business communication skills. Topics and activities include Communication Foundations; Non-verbal Communication; Art of Listening; Effective Oral Presentations; Successful Employment Strategies -Writing and editing major types of Persuasive Prose in professional settings.

Communication for Management II (*):

This course enhances understanding and appreciation of critical issues in managerial communication and helps student master skills needed to achieve potential as executives through Role Plays, Situational Analysis, and Creative Exercises. Strategic approaches, which can be applied to a variety of business situations, are further honed in this course. The course ensures that the students are exposed to effective Business Message Writing; Report/Proposal Writing; Employment Communication; and Cross-cultural Communication. Student will, in this course, target a specific issue of Communication in a client business environment and prepare an analytical report.

Decision Sciences

Quantitative Analysis for Management I:

The package of courses under Quantitative Analysis for Management is designed to impart understanding of basic concepts, techniques and methodologies for analytical decision-making across the spectrum of managerial tasks and functions. Topics covered in this first course are: Collection, Presentation and Summarisation of Data; Probability Concepts; Basic Distributions; Correlation and Regression; Linear Programming; Transportation and assignment problems; Goal Programming.

Quantitative Analysis for Management II:

Topics covered in this course are: Methods of Sampling; Index Number and Time Series Analysis; Tests of Hypothesis (concerning one and two populations); Points and Interval Estimation; Analysis of Variance; Measures of Association; Goodness of Fit Test; Non-parametric Tests.

Quantitative Analysis for Management III (*):

Topics covered in this course are: Queuing Models and their applications; Integer Programming; Decision Analysis; Simulation.

Advanced Data Analysis (*):

The course on Advanced Data Analysis is offered with an objective that students can plan and analyse data to answer research problems. The main emphasis is on design of experiments, multiple regression analysis, multivariate data analysis and dimension reduction techniques. Use of standard softwares for the above analyses will also be demonstrated.

Finance & Accounting

Management Accounting I:

The course is designed to provide an understanding of the role and relevance of accounting function in an organisation and also the basic concepts, techniques and methodologies relevant to accounting function. Course coverage includes: Revenue recognition, Accounting for tangible and intangible assets depreciation accounting, taxation. Understanding and Analysis of Published Annual Reports; Ratio Analysis.

Management Accounting II:

The course is designed to provide an understanding of the basic elements, concepts and system of cost accounting and the use of costing information in managerial decision-making. Major topics covered are: Basic Cost Concepts; Material, Labour and Overhead Costs; Process Costing; Costing Systems; Behaviour of Costs; Marginal Costing; Standard Costing; Variance Analysis; Costing and Budgetary Control; Costing for Managerial Decisions.

Financial Management I (*):

This course is designed to enable the students to make optimal use of the financial resources of the organisation. Major topics covered in the course are: Funds Flow Analysis; Basic Concepts of Working Capital Management; Forecasting Working Capital Needs; Cash Management.

Financial Management II:

The course is designed to provide an understanding of the financial policies and issues of an organisation. The major emphasis of the course will be on financing, investment and distribution decisions. Major components of the course include: Capital Budgeting Decisions; Leverage, Capital Structure and Planning; Dividend Decisions; Leasing; Mergers and Takeovers

Human Resource Management

Behavior in Organizations: The course is designed to develop an understanding of behaviour of an individual in organisational setting.

Topics covered include:

Diagnosis and Prediction of Individual Behaviour; Group and Inter-group Behaviour, Culture and Tradition; Values and Social System; Influence of Technology; Power and Politics, Leadership and Inter-Personal Skills.

Designing Work Organizations:

The course is designed to provide an understanding of how behavioural science concepts and approaches can be applied to design effective work organisations, and the strategies used to bring about organisational change. Topics covered include: Organisational Structure, Configuration and Design; Staff-Line Role; Control Mechanisms; Power and Politics; Responsiveness; Culture; Organisational Evolution; Comparative Organisational Designs; and Organisational Change and Development.

Personnel Management and Industrial Relations:

The primary concern of the course is to develop an appreciation of effective and efficient management of human resources, and to appreciate conditions under which management/union work in harmony and conflict. The course is designed to acquaint the potential managers, irrespective of their area of subsequent specialization, with the issues and problem areas in PM/IR. The major components of the course are: Human Resource Planning; Job Analysis and Design; Recruitment and Selection; Organizational Socialization; Performance Management; Grievance Handling; Participative Management; Trade Union Policy; Unionism; Factionalism and White Collar Unionism; Labour Laws; Industrial Conflict, Conflict Resolution and Collective Bargaining; Productivity Bargaining.

Information Technology & Systems

Information Technology for Management (*):

The phenomenal growth of information technology usage in almost all types of organizations has created tremendous change in methods and procedures, in information collection and dissemination techniques, in management control processes, and in decision making activities. In fact, most of functional areas of corporate world require managers with capabilities to utilize information technology. The introductory course in Information Technology exposes students to the present day capabilities and limitations of computers. The course provides exposure and basic familiarity with the increasingly prevalent paradigm of visual programming: where a user works with a library of prefabricated objects and functions, ties them together with logic using visual techniques to produce a program to achieve the desired application results. (0.5 credit)

Management Information Systems:

The course is designed to enable the students to appreciate the role of information systems in managerial decision making; familiarise them with information systems design methodologies; to understand the hardware and software tools and technologies available for implementation of effective organisational information systems; and to appreciate the critical role of user managers in design of effective information systems.

Legal Management

Legal Aspects in Management (*):

Law and business go hand to hand. It is difficult to take any activity in business which does not have a legal consequence and every business activity to be successful must have the backing and sanction of law. With increasing globalization and governmental regulation for all business activities, the survival and growth of the organization depend to a large extent on their compliance of existing regulations individually, as well as their ability to influence public policies in the area of their concern collectively. The scope of legal studies in business is indeed vast. However, the course is designed to provide a broad understanding of legal issues which impact upon business and the legal processes involved in the management of an organization. The course will focus on general principles of laws relating to contracts and the legal aspects in business and management especially in today's knowledge economy and the internet environment. The course will also provide an exposure to the current legal and regulatory issues in the national and international business


Marketing Management I:

This first course on marketing management introduces the important role of marketing in the company. Major topics covered in the first course are : Analyzing the marketing environment and consumer behavior; Identifying market segments and selecting target markets; Differentiating and positioning the market offer; Developing , testing, and launching new products and services; Managing product life cycles and strategies; Managing product lines, brands and packaging and Designing pricing strategies and programs.

Marketing Management II:

This course aims at providing additional concepts in Marketing in areas related to distribution and selection of channels, modern retailing, integrated marketing communication, advertising and sales promotion. Topics covered also include Market Research, demand estimation, rural marketing, international marketing and marketing implementation.

Operations Management

Operations Management I (*):

The courses in Operations Management are designed to provide an understanding of different manufacturing and service organisations and awareness of Operations Management as a major functional area of management. Different quantitative and qualitative tools, techniques and methodologies used for analysis, design and improvement of various sub-functions involved in Production/Operations Management are dealt with. The topics covered in Operations Management I are: Operations Management and Productivity of Organisations; Operating Decision Analysis; Long Range Planning and Design for Operations; Job Design; Method Study and Work Measurement; Facilities Location and Layout. (0.5 credit)

Operations Management II:

The topics covered in this course are: Product and Process Design; Capacity Planning; Aggregate Planning; Production Scheduling and Control; Maintenance Management; Quality Management; Japanese Approach to Operations Management (JIT/TQC); Project Management; Services Management; Energy Management; Integration of Operations with Organisational Strategy.

Materials Management:

The course is designed to provide an understanding of various facets of the Materials Management function and its role in business. It also seeks to familiarise the students with quantitative and computer-based approaches in Material Planning and Control, and to create awareness of contemporary approaches in Supply Chain Management. Major topics covered are: Material Flow Systems and Supply Chain Management; Outsourcing and Purchase Requirements decisions; Management of Purchasing – Sourcing, Supplier Development/Management, International Sourcing, Pricing and Contract Management; Supply Management in JIT Systems; Materials Storage, Handling and Accounting; Materials Planning – Independent Demand Systems; Materials Planning – Dependent Demand Systems (Material Requirements Planning); Inventory Control Systems; Logistics and Physical Distribution Management; Trends in Materials Management.

In the second year of the PGP-ABM programme, students have to take 17.5 credits equivalent of courses. Of these 17.5 credits, 6.5 credits have to be earned from Agribusiness Compulsory courses. The students can take at the most one credit equivalent of courses from the general Management Elective courses and remaining they have to opt from Agribusiness Elective courses.

Agribusiness Compulsory Courses

Agribusiness Project Management:

The project management helps us to foresee various possible problems and to plan, organize and control activities so that projects are completed as successfully as possible despite all the risks. This process of project management starts well before any resource is committed, and continues until all the work is finished. The concept of the project life cycle; peculiarities of agribusiness and development projects and their differences form core of this course. The concepts relevant to the management of social development programmes and projects are discussed in this course whose benefits are not always amenable to quantification.

Agricultural Input Marketing:

The course applies the understanding of various marketing concepts in the context of Agriculture Input Marketing in India. The objective of the course is to enhance the understanding and analytical capabilities with respect to products, market environment, and operational issues in marketing of agricultural inputs. The emphasis of the course is not on the basic marketing concepts, but largely on their application to the context of the operational strategies of major marketed agricultural inputs.

Strategic Management:

The objectives of Strategic Management course are to introduce the students to the concept of Strategic Management, to develop in them a corporate perspective, to provide them with one integrative skills to identify and address the inter-functional problems/issues in organisations of different complexities, and to provide them with the conceptual and analytical frameworks available for the purpose. The course is in two parts, covering strategy formulation and implementation issues respectively. The first part focusses on: Concept of Corporate Strategy; Role of General Manager in Strategy Formulation; Organisational Mission, Objectives and Strategies; Environmental Analysis; Internal Appraisal; Personal Values; Social Responsibility of Business; Strategic Options; and Strategic Choices. The second part of the course covers: Resource Allocation; Organisation Structure, Systems, Skills, Functional Policies; and Leadership Styles. (1.5 Credit)

Rural Research Methods:

One of the most important requirements in agribusiness is generation of adequate reliable information related to input use and output market for various enterprises at affordable cost in less time. A number of tools and techniques have been developed over time for such activities. This course is designed to help students to understand and identify the researchable problems in the agriculture and allied subjects. Students will be provided adequate knowledge to analyze the identified problems using appropriate statistical tools and techniques. The course focuses a great deal on hands-on exercises in the rural setting so as to equip students to undertake Field Visit – a core course in Term V – in an effective manner. The students, at the end of the course, are ready with the research problem they would like to work on during their Field Visit. Specifically, this course covers introduction to research methods, variable, indicators, method of measurement and scaling; designing of schedules and questionnaire, preparation of case studies, field research methods, practical application and experimental learning of participatory research methods for diagnostic and applied research, prioritization and impact assessment, etc.

Supply Chain Management in Agribusiness:

This course is designed to enable the students to make optimal use of the financial resources of the organisation. Major topics covered in the course are: Funds Flow Analysis; Basic Concepts of Working Capital Management; Forecasting Working Capital Needs; Cash Management.

New Venture Planning in Agribusiness:

Economic liberalization and globalization in the last decade, coupled with emergence of service sector, especially knowledge industries, has opened doors to vast entrepreneurial opportunities. Eentrepreneurship has a great application to modern agriculture as producers are searching for new ways to increase their incomes. No matter how hard producers attempt to reduce their costs and improve efficiency, they can not get ahead in the absence of proper business planning. This has forced many agriculturists to look for new business models that allow them for greater value creation and most importantly greater value capture. The course is appropriately modified to explore and exploit entrepreneurial opportunities in the agribusiness sector while at the same time exposes students to basic issue of business planning in general. Specifically the course covers: Identification of agribusiness opportunities consistent with the personal profile of the agri-entrepreneurs; Understanding the entrepreneurial behaviour under different socio-economic and political environment; Identification of personal goals, values and entrepreneurial ability in the agriculture sector; Development of strategies for new ideas and business plan; and Preparation of sustainable and profitable agribusiness plan.

Field Work:

Agribusiness is a complex system consists of four major sub-components – input supply, agricultural production, processing & value addition and marketing and distribution. These components are very much influenced by various internal and external factors and centered to "the farmer/ producers", who are considered to be primary stakeholders in agribusiness process. The agribusiness firms participating any of the agribusiness system components need to understand socio-cultural & economic background of farming communities and rural settings for effective decision-making. Therefore, agribusiness professionals/ managers need to be exposed about the rural realities, agricultural production system, local resources, and constraints faced by the farmers related to their income and livelihoods. During these visits, they are given assignments to document various aspects of local institutions, local governance, socio-economic condition of farmers, business opportunities, agricultural practices, surplus generation, technology adoption, diversification, allied/ supplementary activities, non-farm activities, rural infrastructure, crediting etc. The assignment themes are notified in advance and requisition of preference will be invited from the students. To increase the geographical coverage of each assignment, not more than two students of a particular theme are allowed to participate in a group.

Risk Management in Agribusiness:

Risk management is the systematic application of management policies, procedures and practices to the tasks of identifying, analysing, assessing, treating and monitoring risk. It is a way for an organization to balance the chances of serious losses against the opportunities for profit-making. Risk management is not a set of procedures that are followed, once and for all, to 'inoculate' the organization against risk but is a continuous, adaptive process that needs to be integrated into all relevant aspects of the decision-making procedures of the organization. Risk and uncertainty are inescapable factors in agriculture. Agriculture also tends to be fairly capital intensive with considerable investment in items such as land and machinery. Farmers are confronted with risks not only in making short-term production and marketing decisions, but also with longer-term investments decisions. Types of risk include production risk related to the weather, crop and livestock performance, and pests and diseases, market risks, government-influenced institutional risks, and personal or human risk. All these risks constitute business risk, which is further related to financial risk. Dealing with all these types of risk systematically, whether for farmers, researchers or policy makers, is difficult.

International Trade in Agricultural Products:

The course focuses on theoretical and applied issues in international trade as applied to trade in agricultural and food products. The course aims to familiarize the participants with basic principles, policies and applied issues in international trade with emphasis on agriculture. The course involves use of tools and concepts to enhance analytical and decision-making skills to compete successfully in the global agribusiness sector. Major topics included : Overview of World Agricultural Trade, India's Performance in Agricultural Exports and Imports, Theoretical Foundation of International Trade, Trade Policies of Importing and Exporting Countries, Trade Barriers, Market Size, Familiarization with Harmonized System of Codes and International Trade Databases, Importance of Cultural Factors in International Trade, International Market Entry Strategies, Preparation For Export Price Quotation, Incoterms, Letter of Credit and Other system of payment, Political Economy and Indian Trade Policy for Agricultural Products, European Union's Common Agricultural Policy (CAP) and U.S. 2002 Farm Bill, Competitiveness in Global Food Economy, Operational Issues for the Starting up an Export Business, Interaction with Exporter of Agricultural Products and Project Report Preparation and Presentation.

Agribusiness Elective Courses

Rural Financial Services:

Financial Inter-mediation is one of the crucial dimensions of the rural households' production and livelihood system. This becomes more important as there is mis-match between flow of income and expenditure in the livelihoods of rural people. Accordingly, a sound system of institutions and instruments of rural financial inter-mediation becomes essential for promoting rural livelihood. A lot of financial institutions with varied and diversified methodology have been promoted in India and other developing countries to provide financial services to rural sector. This course is intended to give a clear understanding of the needs for financial services of rural people, the various approaches, methodologies and institutions operating in this field. Course coverage includes: Role of financial services in rural livelihood promotion, Basic concepts about rural finance, Principals of credit appraisal, Inter-linked credit transactions, Transaction cost of borrowing and lending, Arrears and defaults – definition and measurement, Need for micro-savings services, Micro-insurance, Overview of rural financial agencies in India, Role of RBI, NABARD, Commercial Banks and RRBs in Rural Finance, Micro credit and self-help groups, Best practices in rural finance, Models of rural financial services, Design of sustainable rural financial Institutions and Monitoring and evaluation of rural credit projects.

Agribusiness Cooperative Management:

Cooperative organisations are people's organisations, which are formed by the members voluntarily, owned by them, and run by them democratically to satisfy their social and economic needs. Cooperative organisations throughout the world have carved out a place for themselves and have rightfully established themselves in the form of an independent sector – the cooperative sector – along with the other two sectors, the private and public sectors. Examples of success are available in many countries where cooperative organisations have not only met the economic needs of their members but have also played a significant role in the social development of their members and the human community in general. In view of the above, this course would provide a complete understanding about the cooperative organizations and the ways & means to manage such organizations. Coverage of topics includes: Principles of Cooperation, Economics of Cooperatives: SWOT Analysis, Process of Cooperative Formation, Cooperative Legislations, Governance in Agribusiness Cooperatives, Management of Cooperatives, Overview of Agribusiness Cooperatives, Credit Cooperatives, Production/ Processing Based Cooperatives, Cooperative Marketing, Dairy Cooperatives, Tribal Cooperatives, Natural Resource Management, Financing Agribusiness Cooperatives, Business Development Planning for Cooperatives, MIS for Agribusiness Cooperatives, Collective Action and Leadership in Cooperatives, Promotion of Cooperative Movement-Education & Training

Corporate Environmental Management & Carbon Markets:

While global society is witnessing unprecedented economic growth owing primarily to large-scale industrialization, the growing degradation of the natural environment is becoming a main threat to human survival in the long term. In such a scenario, a major challenge confronting businesses is being able to reconcile economic imperatives with environmental sustainability. In the recent past, environmental concerns have proliferated around the globe, and various concepts, ideas and approaches on environmental management and strategy have been developed. Many companies have declared their environmental strategy with nice-sounding phrases such as 'environmental excellence', 'sustainable development' and 'minimum harm to the environment', 'triple bottom line' etc. With the increased globalization, businesses are resorting to environmentally benign technologies and products as a strategy to enhance their global competitiveness. The course focuses on how businesses can move beyond an approach that seeks simply to minimise environmental impacts to strategies that seek to proactively manage various environmental issues. In addition to exposing participants to working of Carbon Markets and their potentials, the course will describe various concepts related to environmental management systems.

Procurement Management for Agro Processing Industry:

The purpose of this course is to provide a framework for designing and analyzing procurement of raw material for agro-processing industries. Since raw materials are the dominant cost to most agro-processing industries, the procurement system is a major determinant of their economic feasibility. Procurement is also critical to agricultural development because it links the industrial and agricultural sectors, and therefore, it directly affects the rural families

International Trade Logistics in Agribusiness:

The process of globalization and production specialization has resulted in significant increase in the movement of agricultural commodities from one part of the world to other, raising issues of effective logistic management. This course explores the drivers behind the increase in international logistics – the global logistic systems for market expansion, the differences in the capabilities of the various logistics systems around the world, the additional and appropriate requirements that have to be fulfilled to allow movements of goods between countries, the impact on inventories and sourcing strategies – for facilitating the timely and accurate flow of import and export shipments.

Emerging Issues in Agribusiness & Food Industry:

Agribusiness and food industry, today, is facing unprecedented changes on various fronts: continuously increasing globalization in the sector leading to rise of global enterprises in the World's Food Chain; rapidly and radically changing consumer food preferences; new and innovative technology in production, processing and distribution; introduction of novel concepts like genetically engineered food and organic farming; and societal concern about sustainability of agriculture. This implies new historical relationships for agri-food systems, including new relationships among nations and states. Also, these transformations have a fundamental impact on the way agribusiness activities are conceived and managed, and hence, agribusinesses can no longer afford to be insensitive to these changes. Business managers working in the agribusiness sector need to be aware of these issues so as to be able to develop and implement effective matching strategies.

Marketing Models for Agribusiness:

A model is simply a representation. Models characterize either what currently exists in fact, or what might exist in the future. Marketing models represent such operations as an existing product distribution system; a consumer's value structure, consumer preference modeling for product choices, or the effects of advertising on consumer awareness, knowledge, attitudes, or intention to purchase. The purpose of a model is typically to provide the manager with a guide for evaluating the effect of a set of input variables.

Rural Marketing:

Recent changes in national and global business environment have forced companies to re-evaluate their pre-conceived notions about profit opportunities in serving the relatively poor consumer. Now it is a well accepted fact that the bottom of the consumer pyramid highlights the way to commercial success and societal improvement. In this context India's vast untapped rural market present a huge market growth potential for the companies, especially in a market landscape where competition is growing very fast. However, extending the marketing activities in rural areas is challenging as marketers are faced with entirely different set of business environment when marketing in rural areas as compared to urban areas. Though first movers in the rural market command consumer loyalty and retail shelf space but chances of failure of rural marketing strategy is also very high for these first movers. Discovering the distant market early with lowest probability of marketing failure is therefore critical. The marketers can not afford to wait, hoping to tap the potential at some future date. For late entrant, growing competition will make entry into rural markets very difficult. Marketing strategy formulators therefore needs better understanding of organized frame work that helps in developing better understanding of these markets. In present rural marketing environment where rural consumer do not have problem of limited choice, need for a systematic approach to rural marketing is keenly felt. Programme is designed to prepare rural marketing professionals to take up this challenge.

Strategic Food and Agro Marketing:

Agro-food marketing is changing rapidly and it has a vital role to play in coordinating business policies and management processes in the agro-food system. This course provides an awareness of the various policies, strategies, and decisions that can be developed by agribusiness firms in management and marketing problem situations. The focus of the problem situations is agricultural commodities and food stuffs. This course provides participants a sound knowledge of the theoretical and practical elements of agro-food marketing, from commodities to end products. Course also helps in gaining experience in the analysis and design of marketing plans put forward by agro-food firms. The major contents of the course include: Introduction to Food and Agro Marketing, Analyzing Agricultural and Food Markets, Agricultural Prices Determination, Agricultural and Food Marketing Policy Mechanism, Marketing Institutions in Agricultural Markets, Market Power and Efficiency and, Important Issues in Marketing of Certain Agricultural Commodities.

Agricultural Food Policy Analysis:

Agricultural and Food Policy Analysis is an important process which, deals with the public measures that can be taken to influence the competitive structure, operation and performance of one of our largest industries. This course is designed to provide an understanding of basic foundations of agri-food policy, comparative policies and the policy process, which creates a regulatory and conducive environment for agribusiness operations. It also provides a broad understanding of how policy actions in agriculture impact not only farmers' incomes, but also on the various activities of agro-based organizations, the well being of consumers, the economic viability of rural communities, and the quality and sustainability of agricultural resources.

Quality Management in Agribusiness:

Due to changing consumer requirements, increased competition, environmental issues and governmental interests, food quality management is increasingly becoming important. The course aims to equip students with the necessary skill to recognise, analyse and understand factors in the agri-food processes and in the agri-food chain that influence the quality of agri-food products. This course will enable them to describe, develop and evaluate processes of quality design, quality control and improvement, and to understand and integrate management aspects (e.g. sales and marketing) and technological aspects (e.g. product development, process design, control measures). Major topics covered under course are: The importance of quality and the role of quality assurance in agribusiness, The quality control process and its relevance, Quality grades and standards: overview and relevance, benefits to consumers, producers and food processors, Food grades and standards for various food commodities; cereals, fruits and vegetables, meats, poultry products, Review of statistics relevant to quality control, Quality control charts used in the food industry, Process control to assure food quality, Food processing plant visit; a tour of food processing plants to allow students to integrate theoretical concepts learnt in class with practical applications, Food quality standards and world food trade; how differences in quality regulations in different countries impact world food trade.

Business and Society:

Countless social and ethical issues frame relationship between business and various stakeholders including government and society. Recent rash of scandals involving major corporate giants throughout the world have brought to the attention of public and academia the need to analyze these issues. As corporate India struggles to finds its social and ethical identity in national and global business environment that grows increasingly complex, managers are confronted with exceedingly difficult challenges in balancing their economic, legal, ethical, and philanthropic responsibilities to the variety of stakeholder groups with which they interact. This course addresses these challenges from individual, organizational, managerial, and societal perspectives. The material covered in this course enables participants to deal more effectively with pressures and demands companies experience from a range of stakeholders, such as employees, customers, owners, local communities, governments, pressure groups, suppliers, and the media to name only a few.

Participatory Agricultural Service Management:

This course will focus on participatory learning approaches, which can be applied to knowledge intensive and location-specific agricultural development processes and agricultural service delivery. Course is designed to familiarize students with the participatory agricultural management approaches. In this course, participants gain skill for planning, and managing collective action based farm activities and efficient execution of extension and agricultural service programmes. Through case discussion, course attempts to expose participants with the application of these techniques at various level of agribusiness chain and ensures that participants can correlate use and application of these techniques in corporate business environment.

Management of Micro Financing Institutions:

Micro-finance interventions are well-recognized world over as effective tools for poverty alleviation. In India too, a large number of Micro-finance Institutions (MFIs) are operating to provide financial services to rural poor. However, the operations become more complex once a MFI increase its scale of operation and scope of activities. Moreover, a large number of MFIs are still dependent on concessional funding for carrying out their operations, thus putting their sustainability at stake. The course demonstrates the tools and techniques to make these financial institutions sustainable over time.

Livestock Production and Management:

Livestock sector plays a multi-faceted role in socio-economic development of rural households. The importance of livestock goes beyond its food production function. It provides draught power and organic manure to crop sector and hides, skin, bones, blood and fibers to the industrial sector. The inclusion of livestock diversifies and increases total farm production and income, provides year-round employment and disperses risk. Sales of livestock products provide funds for purchasing crop inputs and for financing farm investments. Livestock often form the major capital reserve of farming households and, in general, enhance the economic viability and sustainability of a farming system. Livestock, because of their linkages with the overall farming system, make valuable entry points for wider agricultural development. This course gives students the opportunity to develop the through understanding of domestic and global livestock production system and opportunities of value addition in agribusiness activities through animal based products.

AREA             TERM IV             TERM V TERM VI
Agri-business Management

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Candidates should have any of the following qualifications :

  • A Bachelor's degree in Agriculture Science/ Agricultural Engineering or allied subjects – (01) Agriculture:Agriculture, Agronomy, Soil Science, Agriculture Biochemistry, Agricultural Economics, Agricultural Extension, Plant Breeding and Genetics, Entomology, Plant Pathology etc.; (02) Agricultural Engineering; (03) Animal Husbandry /Fisheries; (04) Dairy Science/Technology; (05) Forestry; (06) Food Technology, Food Technology & Management; (07) Horticulture; (08) Rural Studies/Rural Sociology/Rural Cooperatives/Rural Banking; (09) Science: Biology, Biochemistry, Bio-technology(includes Biotechnology Engineering), Botany, Home Science, Life Science, Zoology and (10) Veterinary Science – with at least 50% marks or equivalent CGPA [45% in case of the candidates belonging to Scheduled Caste (SC), Scheduled Tribe (ST) and Persons with Disabilities (PwD) Category], awarded by any of the Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or declared to be deemed as a University under Section 3 of the UGC Act, 1956, or possess an equivalent qualification recognized by the Ministry of HRD, Government of India.The Bachelor's Degree or equivalent qualification obtained by the candidate must entail a minimum of three years of education after completing Higher Secondary schooling (10+2) or equivalent.


  • The candidate must hold a Bachelor's Degree, with at least 50% marks or equivalent CGPA [45% in case of the candidates belonging to Scheduled Caste (SC), Scheduled Tribe (ST) and Persons with Disabilities (PwD) Category], awarded by any of the Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or declared to be deemed as a University under Section 3 of the UGC Act, 1956, or possess an equivalent qualification recognized by the Ministry of HRD, Government of India. The Bachelor's degree or equivalent qualification obtained by the candidate must entail a minimum of three years of education after completing Higher Secondary schooling or equivalent with at least two years' experience or strong interest in the field of Agriculture or allied sector.

Such candidates (eligible under criteria 'b' given above) will have to submit a Special Form for PGP-ABM at the time of interview.

The percentage of marks obtained by the candidate in the bachelor's degree would be calculated based on the practice followed by the university/institution from where the candidate has obtained the degree. In case the candidates are awarded grades/CGPA instead of marks, the conversion of grades/CGPA to percentage of marks would be based on the procedure certified by the university/ institution from where they have obtained the bachelor's degree. In case the university/ institution does not have any scheme for converting CGPA into equivalent marks, the equivalence would be established by dividing the candidate's CGPA by the maximum possible CGPA and multiplying the result with 100.

Candidates appearing for the final year of bachelor's degree/equivalent qualification examination and those who have completed degree requirements and are awaiting results can also apply. If selected, such candidates will be allowed to join the programme provisionally, only if he/she submits a certificate latest by June 30, 2024 from the Principal/Registrar of his/her College/Institute (issued on or before June 30, 2024) stating that the candidate has completed all the requirements for obtaining the bachelor's degree/equivalent qualification on the date of the issue of the certificate. IIMs may verify eligibility at various stages of the selection process, the details of which are provided at the website Applicants should note that the mere fulfillment of minimum eligibility criteria will not ensure consideration for shortlisting by IIMs.

Prospective candidates must maintain a valid and unique email account and a phone number throughout the 

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List of Equivalent Qualifications

  • Bachelor's degree in Engineering/Technology (4 years after 10+2/Post B.Sc./Post Diploma ) or B.E/B.Tech equivalent examinations, of Professional Societies, recognized by MHRD/UPSC/AICTE (e.g. AMIE by Institution of Engineers -India, AMICE by the Institute of Civil Engineers India).
  • Any Qualification recognized by Association of Indian Universities New Delhi, which is equivalent to a Bachelor's Degree awarded by UGC recognized University/Institutions.
  • Cases not covered above equivalency certificate to be produced from Association of Indian Universities New Delhi.


  • As per the Government of India requirements, 15% of the seats are reserved for Scheduled Caste (SC) and 7.5% for Scheduled Tribe (ST) candidates. 27% of seats are reserved for Other Backward Classes candidates belonging to the “Non-Creamy” layer (NC-OBC). Up to 10% of the seats are reserved for Economically Weaker Sections (EWS) candidates. 5% for Persons with Benchmark Disabilities (PwD).
  • For an updated central list of state – wise OBCs eligible for availing the benefit of reservation and information in respect of the creamy layer, visit the website
  • In case of NC – OBC category, the castes included in Central List (available at of NC – OBC by the National Commission of Backward Classes, Government of India as on last day of registration will be used. Any subsequent changes will not be effective for CAT 2023.
  • As defined in The Rights of Persons with Disabilities Act, 2016 (RPwD Act 2016), "person with benchmark disability" means a person with not less than forty percent (40%) of a specified disability where specified disability has not been defined in measurable terms and includes a person with disability where specified disability has been defined in measurable terms, as certified by the certifying authority.
    "specified disability" means the disabilities as specified in the Schedule of the RPwD Act 2016.
  • The categories of disability are:

  • blindness and low vision,
  • deaf and hard of hearing,
  • locomotor disability including cerebral palsy, leprosy cured, dwarfism, acid attack victims and muscular dystrophy,
  • autism, intellectual disability, specific learning disability and mental illness, and
  • multiple disabilities from amongst persons under clauses (a) to (d).
  • other 'specified disabilities' mentioned in 'The Schedule' of the RPwD Act 2016.
  • The candidates belonging to categories for which seats are reserved need to note and read the eligibility requirements carefully before applying. It should be noted that while it is the endeavour of IIMs that the candidates belonging to SC/ST/EWS/PwD/Non – Creamy OBC categories join the Programme in proportions mandated by the law, they have to meet the minimum eligibility criteria and a certain minimum level of performance in the admission process.
  • The candidates should read carefully the description of admission process followed by each IIM on their respective websites. No change in the category will be entertained after the closure of registration window. Hence, applicants are advised to give attention while registering.
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The CAT advertisement usually appears in the National dailies in the month of July or August.

Common Admission Test is a computer-based test (CBT). For more details about CAT, visit

Candidates are shortlisted for the interview on the basis of their performance in the CAT, scholastic achievement and relevant work experience. Group discussions and interviews are then conducted at Bangalore, Kolkata, Lucknow, Mumbai, New Delhi and Hyderabad in the end of February onward. Final selection is based on performance in CAT, scholastic achievement, work experience, and performance in the group discussion and interview.

Sr. Activities Timelines
1 Release of Advertisement 30thJuly 2023 (Sunday)
2 Online Registration for CAT 02nd August 2023 to 13th September 2023, 05:00 PM
3 Admit Card Download Window 25th October 2023 to 26th November 2023
4 Exam Date 26th November 2023 (Sunday)
5 Release of the CAT Result Second week of January 2024 (Tentative)

Demand Draft:

Online Transfer:

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1. Fee Structure - PGP & PGP ABM, Batch of 2021 - 2023 Size: 665 KB | Lang: English | Uploading Date: 25/05/2021 Click here to View
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Financial Assistance

The objective of the Institute's Financial Assistance Schemes is to provide adequate financial aid opportunities, so that no student is prevented from pursuing the programme due to financial constraints. The schemes presently available are:

    • Need Based IIML Scholarships:

      The institute has instituted a need based scholarship for students based on family income. Any student, irrespective of caste, creed, gender, religion whose total annual gross family income (self, parents, spouse) falls in the eligibility criteria can apply for the same.

      The eligibility criteria and disbural criteria would be announced post the admissions. The scholarship is for a period of one year (and no auto renewal is applicable). The disbursal is done term wise, and is subject to completion of academic requirements of the term.

      No student can avail more than one scholarship.

    • Others

      Students can avail various other scholarships instituted by various Central Government, State Governments and other bodies for higher studies. Details regarding the same would be the same are available on The National Scholarship
      portal and respective states.

    • Fee Payment Options

      Demand Draft:

      Online Transfer:

PGP Administration

Indian Institute of Management

Prabandh Nagar, IIM Road, Lucknow-226013 Uttar Pradesh, India

CAMPUS EPABX 0522-2734101, 2734111-20
0522 6696001

2734005 (Dir. Off.), 2734025 (GEN.),
2734026 (MDP);


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