In the rapidly changing world of business, brought about by the fast pace of information and communication technology (ICT), it is imperative for marketers to obtain an enhanced understanding of the types of data that are available to analyse and draw insights from. To this end, today’s manager needs to be well-versed with emerging techniques of capturing and analyzing data obtained from the digital environment. The workshop is an attempt towards arming marketing managers with the necessary understanding and skills that will allow them to integrate the findings obtained from the digital environment into their existing strategic frameworks. Undoubtedly, such an effort is likely to complement existing methods of data analyses and contribute toward obtaining deeper consumer insights.
Size : 1569 kb | Language : English | Date Uploaded : 17-08-2019, 01:45 PM
Marketing research is regarded as a foundation topic in marketing education and comprises one of the most important components of marketing practice. Many instructors, however, often consider Marketing Research, a challenging topic to teach, and a dry subject for students to learn. This workshop attempts to provide an innovative teaching methodology in a way that will engage students. An attractive curriculum comprised of exercises, case studies and group projects will be shared to address the challenge in teaching marketing research process. Participants will be exposed to contemporary fascinating facets of qualitative and quantitative marketing research tools and techniques commonly used in marketing and consumer behavior research for marketing decision.
Size : 2084 kb | Language : English | Date Uploaded : 16-08-2019, 02:30 PM
The overall purpose of conference is to sustain excellence by exploring new possibilities and implement changes to establish new role and responsibilities so as to tap into sprit of their user community for meeting their requirements effectively by the use of innovative technologies. The conference intends to engage the participants in a discussion of critical issues involving the increased use of innovative practice, offering value-added services and benchmark new practices through capacity building.
Size : 1215 kb | Language : English | Date Uploaded : 15-07-2019, 03:17 PM
IIM Lucknow - PGPSM welcomed the 5th batch of Post Graduate Programme in Sustainable Management (2019-21) as they started their journey towards excellence. The Chief Guests for the event, Ms. Roopa Satish (IIML Alumnus 92 & Country Head, Corporate and Investment Bank at IndusInd) and Mr. Chaitanya Kalia (Partner, EY Associates LLP National Leader, Climate Change and Sustainability Services) addressed the students. Director Prof. Archana Shukla, Dean Programmes Prof Neeraj Dwivedi, Dean Noida Campus Prof. Rajeev Kumra, Chairperson-PGPSM Prof. Kaushik Bandopadhyay and Prof Sushil Kumar presented a welcome note to the students, acquainting them with what lies ahead of them in this journey of two years.
Language : English | Date Uploaded : 12-07-2019, 12:41 PM