CMEE presents 2-day Online Workshop on Teaching/Practicing Marketing Research
CMEE’s offering this program is aligned with CMEE’s goal of bringing the state-of-the art marketing research practices to the Indian & the International market and raising the quality standards in marketing research and development of appropriate Marketing strategy in India
Marketing research is regarded as a foundation topic in marketing education and comprises one of the most important components of marketing practice. Many instructors, however, often consider Marketing Research, a challenging topic to teach, and a dry subject for students to learn. This workshop attempts to provide an innovative teaching methodology in a way that will engage students. An attractive curriculum comprising exercises, case studies and group projects will be shared to address the challenge in teaching marketing research. Participants will be exposed to contemporary fascinating facets of qualitative and quantitative marketing research tools and techniques commonly used in marketing and consumer behaviour research for marketing decisions. Also, this workshop is a one-time opportunity for marketing research practitioners to understand the process of conducting marketing research in-depth from the legends like Prof. Naresh K. Malhotra. By attending this workshop, practitioners can understand commonly used contemporary tools and techniques to conduct Marketing Research and gain in-depth understanding of appropriate tools and techniques useful for marketing research in a meaningful way
Date: 8-9 January, 2021
Registration Form Link:Click Here
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IIM Lucknow Seminar Series- Economics, August 2020-January 2021 With a view to accelerate the research collaboration opportunities and visibility of area specific research IIML is hosting Seminar Series. Be a part of this exciting opportunity.
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