| Qualifications |
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B.A. (Gold Medal), M.B.A., Ph.D. (MLS Univ. Udaipur)
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| Group |
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| Teaching Areas |
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CRM, Consumer Behavior, Services
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| Research Areas |
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Consumer studies (Culture, Consumption, Decision making, Trust, Commitment, Satisfaction) CRM
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| Current Research Interests |
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CRM systems, trust etc., Behavioural studies in B2B and financial/ retailing/ telecom sector B2C relationship management. Customer Profitability |
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| Current Consulting Interests |
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CRM, servicescapes, CRM processes and analytic, marketing research. Engaged with clients like Indian Rayous, Grasims, Airtel, Sauntel and NCLS. |
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| Home Page / Curriculum Vitae |
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