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According to the World Travel & Tourism Council, India is poised to emerge as the second fastest growing (8.8%) tourism economy in the world over 2005-14. In 2007, around 5 million tourists arrived in India and spent nearly $11 billion. A mix of marketing initiatives and revived interest in India as a tourist destination is making India an attractive tourist destination for the foreign traveler. Tourism is an increasingly widespread and complex activity, which requires sophisticated management to realize its full potential as a positive and sustainable economic, environmental, social and cultural force. The economic impact of tourism places tourism roughly at the same global order of magnitude as agriculture or mining. According to World Tourism and Travel Council (WTTC) (www.wttc.org), the major organization representing the global tourism industry, 215 million jobs were dependent on the ‘Tourism economy’ in 2004. As tourism has become an integral part of modern society, its study and analysis becomes imperative if its potential economic and social benefits are to be maximized and developed in a manner consistent with society’s goals. This International Conference on Tourism is being jointly organized by IIM Lucknow and IIM khozikhode from April 8 - 10 2009. The Conference aims at bringing together the researchers in the field of tourism management who are working in the various aspects of tourism in India. |
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