Past

METAMORPHOSIS

A Journal of Management Research

VOLUME 10, NUMBER 1 (JULY-DECEMBER) 2011

Prof. R.L. Raina From the Desk of the Chief Editor
Prof.D. Tripati Rao

Prof. Madhusudan Karmakar

Prof. Samir K. Srivastava

Prof. Satyabhushan Dash

Associate Editors

ARTICLES

Rajnish Kumar Rai Are You Planning to Use Culture as a Variable in International Marketing Research?
Gurjeet Kaur & Neetu Mahajan Exploring the Impact of Brand Equity and Customer Satisfaction on Customer Loyalty.
Meeta Dasgupta, A Sahay & R K Gupta Proposition Typology Of Technology Strategy for Technological Innovation.
D. Tripati Rao & Prodipta Ghosh Measurement and Quantification of Operational Risk An Application of Covariate VaR.

CASE STUDY

Anil Rao Paila & Githa Heggde Mahindra First Choice Wheels Limited- The first choice.

BOOK REVIEWS

Wallace Jacob First Draft: Witness to the Making of Modern India

VOLUME 9, NUMBER 1 (JANUARY-JUNE) 2010

Prof. M. Akbar From the Desk of the Chief Editor
Prof. K.N. Singh

Prof. Satyabhushan Dash

Prof. Madhusudan Karmakar

Prof. D. Tripati Rao

Associate Editors

ARTICLES

Somnath Chakrabarti A Psychometric Examination of Steenkamp and Baumgartner Change Seeker Index Scale in Indian context
Nitin Kulkarni, Sanjeev C Panandikar & Shivshankar Mishra Measurement Scale to Predict the Health of Small and Medium Size Enterprises
A. Vijaykumar & S. Sridevi Does the firm Size Matter? An Empirical Enquiry in to the Performance of Indian Automobile Firms
Saurav Dutta & Siba Sankar Mahapatra Multi-Criteria Decision Making Approaches for Service Quality Evaluation in Technical Education Setting: Case Study
C. Vasanta Madhavi India’s Global Strategy — A Formidable Act on the International Stage

INTERVIEW

Shashank Shah No Business is Complete without Sensitivity to Society and Environment: A Candid Interaction with Cadbury’s Chairman

BOOK REVIEWS

Shiva Kumar Srinivasan William E. Rothschild, The Secret to GE’s Success, (Tata McGraw Hill, India), 2008, pp.293, Rs.650, ISBN 978-0-07-026455-7
Vinita Sinha Nelarine Cornelius, Building Workplace Equality: Ethics, diversity and inclusion, (Thomson Learning College), 2002, pp.320, ISBN: 1-86152-585-0
Wallace Jacob Morgen Witzel, TATA – The Evolution of a Corporate Brand, (Penguin Books, India), 2010, pp.256, Rs.599, ISBN 9780670084067
Devashish Das Gupta Krishna K. Havaldar, Business Marketing – Text & Cases, 3rd Edition, (McGraw Hill), 2010, pp 572, Rs.350, ISBN: 9780070083257

VOLUME 9, NUMBER 1 (JANUARY-JUNE) 2010

Sukumar Nandi From the Desk of the Chief Editor
Sandeep K Srivastava Executive Summaries of Articles

ARTICLES

Kathleen A. Krentler and Nripendra Singh Internet Mavens in India
Neeraj Singhal and Parul Mahajan Impact of Liberalization on Indian Banking System
Dr. G. Sridhar, Dr. N. Ramesh Kumar and Dr. G. Narasimha Murthy Susceptibility to Reference Group Influence among Rural Consumers
Yi Wang and Chenchuramaiah Bathala Inter-Dependencies between Insider Ownership, Capital Structure, Investment Decisions and Corporate Valuation

CASE STUDIES

Sheenu Jain Decision Making in Marketing Keni Pharmaceuticals – A Case Study

BOOK REVIEWS

Sukumar Nandi Making Globalization Work
Subhash Jha Chindia Rising: How China and India will Benefit Your Business
Shiva Kumar Srinivasan Harvard Business Review on Managing External Risk
Dr. Anita Goyal Services Marketing – Text and Cases

VOLUME 8, NUMBER 2(July-December) 2009

Sukumar Nandi From the Desk of the Chief Editor
Vani Venkat Executive Summaries of Articles

ARTICLES

Ruchika Sachdeva and Anupam Bawa Relationship of Brand Extension with selected aspects of Information Processing
Devalina Chatterjee and Basudeb Biswas Explaining Forward Rate Unbiasedness Hypothesis: The Risk Premium Approach
Y.V. Reddy and Subhash S. Naik India IT Inc Going Global: Choice of Entry Mode Strategy
Debadutta Kumar Panda Impact of Microfinance on the Rural Households: Empirical Evidence from a Coastal District of Orissa

BOOK REVIEWS

Shiva Kumar Srinivasan Reflections on Character and Leadership
Payal Mehra Emotional Intelligence: Myth or Reality

VOLUME 8, NUMBER 1(Jan-June) 2009

Sukumar Nandi From the Desk of the Chief Editor
Vani Venkat Executive Summaries of Articles

ARTICLES

Ruchi Srivastava and Vinayshil Gautam Organizational Effectiveness: Literature Review and a Research Framework for Food Processing Enterprises
Carolan McLarney and Ed Chung The UK Beverage Industry: Changing Nuances of Effective Strategic Planning Processes
Koustab Gosh and Sangeeta Sahney Sociotechnical Analysis of Firm Level Managerial Jobs: A Comparative Study in Indian Organizations
R. Srinivasan Do Corporate Annual Reports Communicate Corporate Strategy?

MANAGEMENT CASE

Rajesh K. Aithal Regional Science City, Lucknow

BOOK REVIEWS

Shiva Kumar Srinivasan Harvard Business Review on Tests of a Leader

VOLUME 7, NUMBER 2(JULY-DECEMBER) 2008

Sukumar Nandi From the Desk of the Chief Editor
Vani Venkat Executive Summaries of Articles

ARTICLES

D.K. Agarwal Third Party Logistics Industry in India: Opportunities and Challenges
Gurjeet Kaur, R.D. Sharma and Nitasha Seli An Assessment of Internal Market Orientation in Jammu and Kashmir Bank through Internal Customers Perspective
K.N. Badhani Explaining the Volatility of Aggregate Stock Returns in India with Markov-Switching-Regime ARCH Model

MANAGEMENT CASE

Kallol Das CRM Best Practices: A Case Study of a European Bank

BOOK REVIEWS

Shailendra Singh Spirituality in Management: Means or End?
Payal Mehra Strategic Human Resource Management
Subhash Jha Chindia Rising: How China and India will Benefit your Business

VOLUME 7, NUMBER 1(JANUARY-JUNE) 2008

Sukumar Nandi From the Desk of the Chief Editor
Vani Venkat Executive Summaries of Articles

ARTICLES

Y.V. Reddy and A. Sebastin Non-Linear time Series Invariants to Study Price Manipulation in Stock Market
K. Meena and S. Bhuvaneswari Optimized Rule Mining through Linguistic Data Mapping on Fuzzy Information System
R.L. Hyderabad Inter-Sectoral Analysis of Announcement Returns in Share Buyback Decisions in India

DISCUSSION FORUM

Carolan McLarney, David Wicks and Ed Chung Online Surveys may be Hazardous to your Corporate Health: A Framework for Assessing and Improving Market Research Survey Quality
Magoroh Maruyama Epistemological Reorientations and Restructurings of Social and Biological Sciences since the 1910s

MANAGEMENT CASE

Thillai Rajan A and Gaurav Sawhney Can we have Global Models for Corporate Community Relations? The Case of IBM India

BOOK REVIEWS

Bhaskar Basu The Case of the Bonsai Manager: Lessons from Nature in Growing.
Kashi N. Singh Indian Supply Chain Architecture
Kaushik Bhattacharya WTO, India and Emerging Areas of Trade: Challenges and Strategies

VOLUME 6, NUMBER 2(JULY-DECEMBER) 2007

Sukumar Nandi From the Desk of the Chief Editor
Vani Venkat Executive Summaries of Articles

ARTICLES

Preeti Goyal and Arun Sahay Offshore Outsourcing of Business Processes: Understanding IPR Implications
Yesh Pal Davar and Suveera Gill Investment Decision Making: An Empirical Study of Perceptual Views of Investors
M. Karmakar Asymmetric Volatility and Risk-Return Relationship in International Stock Markets

DISCUSSION FORUM

Aneel Karnani Romanticizing the Poor Harms the Poor
Vijay R.Kannan Business Schools in India: Paradoxes, Challenges, Opportunities
P.N. Rastogi Evaluating Service Quality in Technical Institutes: A Data Envelopment Analysis Approach

MANAGEMENT CASE

Thillai Rajan A., S.P. Mukund and R. Sidharth The Pug Goes Red- Vodafone Acquires Hutch in India

BOOK REVIEWS

Rajiv K. Srivastava Supply Chain: Modelling and Solutions
Shailendra Singh The Orderly Workplace: An Exploration into Holistically Disciplined Workplace
Sukumar Nandi Advertising and Marketing in Rural India: Language, Culture and Communication

VOLUME 6, NUMBER 1 (JANUARY-JUNE) 2007

Sukumar Nandi From the Desk of the Chief Editor
Vani Venkat Executive Summaries of Articles

ARTICLES

S.S.S. Kumar Price-Pressure Hypothesis: Evidence from S&P CNX Nifty Index Changes
Kashi N. Singh A Job-Scheduling Problem Involving Sequence-Dependent Changeover Costs
M.S. Khan, S.S. Mahapatra and Sreekumar Evaluating Service Quality in Technical Institutes: A Data Envelopment Analysis Approach
D. Tripati Rao and Rudra Sensarma Interest Rate Signals, Stock Returns and FII Inflows: Exploring the Interlinkages

MANAGEMENT CASE

Mayakant Awasthi and R.K. Ojha Collaborative Agricultural Development: A Case Study of Land Reclamation Project

BOOK REVIEWS

Devashish Das Gupta Speciality Shop Retailing: How to Run your Own Store
Sushil Kumar Materials Management

VOLUME 5, NUMBER 2, 2006

SPECIAL ISSUE ON
Public-Private Partnership: Issues and Strategies

CONTRIBUTIONS

Bharat Bhasker From the Chief Editor

 

Harekrishna Mishra and B.N. Hiremath Citizen-led Participatory E-Governance Initiatives: An Architectural Perspective
Khetra Mohan Mohapatra Optimal Utilization and Sustainable Development of Common Property Resources through Private-Public Participation: Reference to Rural India
Veerashekharappa Public and Private Participation: In Provision of Sanitation Services
N. Narayanan Spiritual Underpinnings of Effective Collaborations in Public-Private Partnership

VOLUME 5, NUMBER 1, 2006

ARTICLES

Bharat Bhasker From the Chief Editor

DISCUSSION FORUM

Prem C. Purwar and Nupur Mathur Effect of Country of Origin on Buying Behaviour
Mohammed Al-Ajlan and Mohamed Zairi Critical Success Factors in CRM Implementation: Some Research Issues
D.K. Agrawal, D.P. Agrawal and S.G. Deshmukh Beyond Supply Chain: A Demand Chain Perspective for Superior Market Responsiveness

MANAGEMENT CASE

John Hamilton and Willem Selen Service Encounters in Value Networks: Dimensions for Pure Service Offerings

BOOK REVIEWS

M. Janakiraman Transforming India Post: Crossing the Cross Roads
Sushil Kumar Operations Management: Theory and Practice
Shailendra Singh An Experiential Approach to Organizational Development

VOLUME 4, NUMBER 2, 2005

Bharat Bhasker From the Chief Editor

ARTICLES

Anupam Bawa An Empirical Investigation of the Role of Animosity and Affinity in Attitude towards Foreign Goods
Madhusudan Karmakar An Evaluation of Volatility Forecasting Techniques

DISCUSSION FORUM

Abhishek Breja and Monu Kurien Mathew Inevitability of Innovation in India
Debangshu Chakraborty and S.K. Chakraborty Corporate Values, Personal Values, Cultural Congruence and Ethics: A Critical Exploration

MANAGEMENT CASE

N. Ravichandran Supply Chain Planning in a Process Industry in India: A Case Study

BOOK REVIEW

Shailendra Singh Understanding Organizational Behaviour

VOLUME 4, NUMBER 1, 2005

Bharat Bhasker From the Chief Editor

ARTICLES

Chenchuramaiah T. Bathala and Ramesh P. Rao An Econometric Model and Empirical Analysis of Interrelationships between Debt, Dividends and the Cost of Capital
Atanu Chaudhuri and Kashi N. Singh Incorporating Impact of Economic Conditions on Pricing and Launch Sequence Determination of Commercial Vehicles

DISCUSSION FORUM

Miguel Pina e Cunha Ways of Seeing: Competing Vistas on Organizational Improvisation

MANAGEMENT CASE

P.S. Sridharan, Chetan S. Sankar and Shiva K. Sankar Automating Control Systems for Servalakshmi Paper and Board: A Case Study

BOOK REVIEWS

Shailendra Singh Resilience: A Key to Success
Sushil Kumar Unleashing Change: A Study of Organizational Renewal in Government

VOLUME 3, NUMBER 2, 2004

Bharat Bhasker From the Chief Editor

ARTICLES

P.C. Purwar Designing an Optimal Warranty Scheme and Strategy
B.S. Mann and Raghbir Singh Building Brand Relationships through Value for Money: An Indian Perspective
Hardeep Chahal and R.D. Sharma Managing Health Care Service Quality in a Primary Health Care Centre

DISCUSSION FORUM

Vishwanath Baba Toward a Paradigm for Management

MANAGEMENT CASE

Rajiv K. Srivastava, Rahul Pandey and Kaushik Pagoda Enterprise: Challenges of a Small Engineering Firm

BOOK REVIEWS

D. Tripati Rao Teaching Macroeconomics to Business Graduates
Sumita Rai Passion to Win: How Winning Companies Develop and Sustain Competitive Advantage

VOLUME 3, NUMBER 1, 2004

Subrata Chakraborty From the Chief Editor
Christopher Bartlett Sumantra Ghoshal: An Obituary

ARTICLES

David Boje and Yue Cai McDonald’s: Grotesque Method and Metamorphosis of the three spheres: McDonald’s, McDonaldland, and McDonaldization
Ahmed Al-Awadi Own Brands in the Retail Sector: A UK/US Perspective

DISCUSSION FORUM

Rang Rangalal Bandyopadhyay Endogeneous Demand, Structural Transformation and Innovation due to some Relevant Issues
Parthasarathi Banerjee Response to comments by Saha, Singh, Glor and Bandyopadhyay

FRONTIER VISTAS

Magoroh Maruyama Futurogenic Management

Volume 2, Number 1&2, 2003

ARTICLES

Subrata Chakraborty From the Chief Editor
Nirupam Bajpai A Decade of Economic Reforms in India: the Unfinished Agenda
Magoroh Maruyama Individual Heterogeneity, Human Resources and Management Policy
Tor Hernes The Co-Existence of Strategy and Innovation: Legitimizing new forms of Organizing Processes

DISCUSSION FORUM

Magoroh Maruyama Maruyama’s response to comments by Calori, Heene, Yamin and Chakraborty

Volume 1, Number 1, 2002

ARTICLES

Subrata Chakraborty Maruyama’s response to comments by Calori, Heene, Yamin and Chakraborty
Girish C. Maheshwari Corporate Governance: The Search of India Inc. for New Mantra
Mohan L. Agarwal and Svend Hollenson Failure of an International Joint Venture: Implications for India Enthusiasts
Bishnu Sharma Porter’s (1980) Generic Strategies, Contextual Factors and Performance: An Empirical Examination of their Relationship

DISCUSSION FORUM

Magoroh Maruyama Metamorphosis: Authenticity in Institutions and Organizations
Roland Calori Stretching toward Philosophy and toward Practical Knowledge
Aime Heene Why Organizations behave the way they do?
Shahid Yamin The Nexus between Philosophy and Management
Subrata Chakraborty The Change-Stability Paradox: Could Morphogenetic Interactive Heterogeneity be of help?

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