Popularly known as the seat of the Nawabi culture, Lucknow stands out as a city that takes pride in the endearing but subdued articulation of its essence and identity. Its mystical elegance and amorous ethos rarely fail to fascinate a perceptive mind. Indeed, it is difficult to remain unimpressed by its ‘tehzeeb’ (cultural refinement), hospitality, politesse, cuisines and ‘Shaam-e-Awadh’. At the same time, Lucknow is placed among the fastest growing cities of India and is rapidly emerging as a manufacturing, commercial and retailing hub. This unique combination of rich cultural traditions and brisk economic growth provides Lucknow with an aura that refuses to fade away.
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