About the Programme

In today’s marketplace, sales force and marketing professionals provides top line revenue growth and market intelligence as they mange customers. But now every industry is becoming more competitive. Structured course that impart knowledge and skills to the sales and marketing professional can be the best point of differentiation in the competitive area. This one year programme is a unique programme that is targeted at sales and marketing professionals who are looking to upgrade their professional knowledge and skills from an institute of repute.

This course gives them a formal conceptual knowledge and practical underpinnings and also helps them to prepare for next level of responsibility in their current organization. Sales professionals who are looking for change to marketing domain will also find this course a value add. This course lays equal importance on both the function viz. sales and marketing. Further it is divided into core and elective offerings in each. This course cover a various topics few of them are; sales force management, contemporary selling skills, distribution management, branding, advertisement and digital marketing to name few of them. Pedagogy adopted will be mix of lectures, simulation games, relevant Indian case studies and hands on guided project report.

Who Should Attend

Sales and Marketing professionals, with minimum two years of experience, who are interested in pursuing or further their career in the area of sales and marketing, will find the course interesting and stimulating. Those in the areas of sales/marketing/operations/customer relations/marketing analyst of small, medium and large enterprises will find the course useful to increase their productivity and growth. Executives, who are assuming marketing responsibilities for the first time, as well as those already in a marketing capacity but without significant formal education in this discipline, can gain valuable insights. This course will be useful for entrepreneurs, family owned business executives. Sending several members of an organization can provide a common marketing language and understanding that greatly facilitate the development process.

Course Contents

I Sales & Marketing Management – core offerings
  Sales Management – Core offerings
1 Consumer Need and Leveraging value
2 Personality Profiling
3 Selling skills and retail customers
4 Negotiation and science of influence
 Marketing Management – core offerings
5 Fundamentals of Marketing Management
6 Segmentation, Targeting and Positioning
7 Consumer Insights and Behavior
8 Basics of Marketing Research
9 Basics of Service Marketing
II Sales and Marketing Management – Elective Offerings
  Sales Management – Elective Offerings
1 Sales Force Management
2 Distribution Management
3 Rural Marketing in Indian context
4 Sales Promotion
5 Relationship Selling Skills for B2B Customers
  Marketing Management – Elective Offerings
6 Branding and Product Management
7 Advertising and Marketing Communication
8 Business to Business and Industrial Marketing
9 Pricing Strategies
10 Retail Marketing : Modern Retail Strategies
11 Digital Marketing
12 Customer Relationship Management
13 Search Engine Optimization
14 Social Media Marketing
11 Retail Marketing
12 Internet or E-marketing
13 Customer Relationship Management
14 Social Media Marketing

Eligibility and Selection

Interested participants who are minimum graduates (10+2+3 or equivalent) minimum with 50% in any discipline or 3 years full time diploma from a recognized institute, have minimum two years of experience as on July 01, 2012 are eligible. Those graduates who have scored less than 50% in graduation (up to 45%) but have more than 50% in post graduation are also eligible.

Students would be selected on the basis of their application forms, statement of purpose submitted along with their application form and Entrance test (PAT) conducted by NIIT.

Programme Delivery

The program will be delivered through classes held at NIIT Imperia Centres for Advanced Learning once a week. In addition, there will be a 6-day on-campus module (4 days at the start and 2 days at the end) at IIML NOIDA campus during the course of the program.


One year
Admission in Progress – Please refer to the below mentioned link for important dates and admission specific information.

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