Prem Prakash Dewani
Associate Professor
Specialization : Marketing
Qualification :
  • Fellow, Indian Institute of Management, Ahmedabad
  • M. Tech.
  • B. Tech.
Email Id : premd[at]iiml[dot]ac[dot]in
Bio Data
Teaching Areas
Research Areas
Consulting Areas
Position Held
Recent Publiaction, Article, Cases
Awards & Recognitions
Teaching Areas
  • Marketing Management
  • Retailing, Relationship Marketing
  • Consumer Behaviour
  • Pricing
Research Areas
  • Consumer Behaviour
  • Relationship Marketing
  • Role of Emotions in Relationship Marketing
  • Point of Purchase Communication

Current Research Interests

  • Role of Emotions in Long term Business Relationships
  • Dark Side of Relationship Marketing
  • Digital Marketing