Rajeev Kumra
Professor
Specialization : Marketing
Qualification :
  • Ph.D
  • MBA
Email Id : rajeev[dot]kumra[at]iiml[dot]ac[dot]in
Curriculum Vitae |
Bio Data
Teaching Areas
Research Areas
Consulting Areas
Position Held
Recent Publiaction, Article, Cases
Awards & Recognitions
Teaching Areas
  • Services Marketing
  • Sales and Distribution Management and Customer Relationship Management.
Research Areas
  • Customer relationship strategies.

Current Research Interests

  • Customer switching behaviour and sales force evaluation.
Consulting Areas
  • Selling skills
  • Distribution design and audits
  • After sales and value added services
  • Customer satisfaction and relationships and market feasibility

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