Anita Goyal
Associate Professor
Specialization : Marketing
Qualification :
  • Ph.D. (Marketing)
  • M.B.A. (Marketing)
  • B.Sc.
Contact No. : 0120-6681012
Email Id : anita[dot]g[at]iiml[dot]ac[dot]in
Bio Data
Teaching Areas
Research Areas
Consulting Areas
Position Held
Recent Publiaction, Article, Cases
Awards & Recognitions
Bio Data
Anita Goyal is Associate Professor (Marketing) at Indian Institute of Management, Lucknow, Noida Campus. She has 18 years of experience in academics. She is an MBA in Marketing Management from University of Poona, India, and a Ph.D. in Services Marketing and Consumer Behaviour from Jamia Millia Islamia, New Delhi, India. She has exposure of teaching and supervising projects at International level with EDHEC Business School, France and Thames Valley University, London. Her teaching and research interest areas include Principles of Marketing, Services Marketing, Product and Brand Management, Consumer Behaviour, and Strategic Marketing. She has guest edited two journal issues, one with Vision and other with Journal of Indian Business Research (JIBR). She has publications in national and international journals and has presented her research work in various national and international conferences.
Teaching Areas
  • Marketing Management
  • Product and Brand Management
  • Services Marketing and Management
Research Areas
  • Factors affecting consumer decision making, consumer buying behaviours
  • Innovations and marketing strategies for services
  • Product marketing strategies and brand issues
Consulting Areas
  • Customer satisfaction
  • Marketing strategies
  • Brand development activities
Positions Held
Sl. No. Name of Institute/Organization Designation Date from Date to
1.  Apeejay School of Marketing, Delhi  Lecturer  1995  2001
2.  MDI, Gurgaon  Senior Lecturer  2001  2002
3.  MDI, Gurgaon  Assistant Professor  2002  2005
4.  MDI, Gurgaon  Associate Professor  2005  2010
5.  IIM Lucknow  Associate Professor  2010  Till Date
Recent Publications, Articles, Cases
  • Edited Book: Innovations in Services Marketing and Management: Strategies for Emerging Economies. Publisher: IGI Global, USA.