General Management Programme


    In the context of economic liberalization and globalization of the Indian economy, managers today have to deal with a variety of technical and managerial issues. Managers have to shift from a functional mindset and capabilities to a more generic competence of managing business as well as people issues together. Another significant trend in Indian businesses is the reduction of number of layers (flat structures), emergence of interdependence and cross-functional team work.

    Companies have also fostered internal career growth where they promote high performing individuals to take up larger responsibilities. In such situations, people who have grown from the ranks with a functional mindset need to acquire more generic competence – the ability to integrate and complement knowledge and skills from various functional disciplines. It is therefore becoming important that all the employees of the organization understand the significance of the business strategy, rather than just the top management

    It is in this context that the general management programme (GMP) is offered. It is designed to provide participants with a broader understanding of the Indian business context, business strategies and the various functional disciplines of management as a unified whole. The modules and sessions are designed to integrate the specific functional knowledge and managerial skills with the appreciation of the immediate and long-term context of the business.


    The objective of the programme is to enhance the understanding and analytical capabilities with respect to products, market environment, and operational issues in the marketing of different agri-inputs. More specifically, the programme aims at:

    • To make the participants aware of the changing environment in the marketing of agri-inputs.
    • To induce the participants to adapt themselves in change scenario.
    • To sensitize the professionals about key management functional areas related to the marketing of agri-inputs.

    Macro Business Environment Marketing

    • Marketing basics
    • Customer relationship management
    • Marketing research and business forecasting
    • Managing distribution channels


    • Understanding financial statements
    • Concepts of value added
    • Financial analysis
    • Cash flow statements: preparation and analysis
    • Cost concepts, cost classification

    Organization Behavior and Human Resources Management

    • Managing self
    • Interpersonal orientations
    • Working in teams
    • Performance management
    • Managerial styles
    • Leadership


    • Understanding corporate strategy
    • Evolving competitive strategies
    • Organizational learning and knowledge management
    • Leveraging information technology for competitive advantage
    • Managerial styles
    • Leadership


    • Communication skills
    • Negotiation skills

    Operations Management & Logistics

    • Supply Chain Management

    The programme would be fully residential at IIM Lucknow. The pedagogy adopted would be multi-pronged, ranging from case method, lectures, simulations and games, exercises and projects/ assignments.


    The programme is designed for executives who have both people and business management responsibilities, and senior-middle executives grown from functional streams.


    Dr. Archana Shukla is Professor of Organization Behavior in the Human Resources Management Group, Indian Institute of Management Lucknow. She earned her PhD in Psychology from the Indian Institute of Technology Kanpur

    She has authored a book entitled Designing Knowledge Management Architecture: How to implement successful knowledge management programmes (Response Books, 2002). She has also publishes a number of papers, and authored a number of cases in the fields of knowledge management, organizational adaptation, and organization structure.

    She conducts management development programmes on Team Building, Managerial Effectiveness, Strategic Mindset, and General Management. She does process consulting in the areas of culture building, team building, coaching and mentoring and assessment and development centres.

    She has been involved in training and consulting for organizations like the India Yamaha Motors, GMR group. J K Group, TNT, EGIS India, Power Grid Corporation of India, Mahindra & Mahindra, Minda Group, Samsung India Software Centre, Pentair, BASF, GAVS Technologies, Religare Enterprises Ltd., UP Rajya Vidyut Utpadan Nigam Ltd. (Corporate Planning); Hero Honda (now Hero Motocorp), Johnson & Johnson, Hughes Software Systems (now Aricent), Reckitt Benckiser India Limited (team building); Novo Nordisk India Private Limited (development center); UP Power Corporation Limited (good governance code, restructuring); State Bank of India, ONGC Limited (assessment center), All India Council for Technical Education, Allahabad Development Authority (vision building); Canon Limited, Duncan’s Industries – Fertilizer division, Metamor Global Solutions, TVS Group, (managerial effectiveness); Duncans’ Industries – Packet Tea Division (joint strategic planning); NTPC Ltd, Axis Bank, Singareni Collieries Company Limited, Bharat Petroleum Corporation Limited, ONGC Ltd., Global Trust Bank, Shakti Sugars Limited, Shakti Soya Limited (general management and advanced management programmes). She has also undertaken consulting projects for public institutions including UP Basic Education Project (funded by the World Bank), State Institute for Educational Management and Training (funded by the World Bank), and Andhra Pradesh Forest Department (funded by the World Bank). She can be reached at


    Residential: The programme fee for the residential participant is @ Rs 1,25,000/- plus GST @ 18% or as applicable as per Govt. of India guidelines. The includes the cost of boarding and lodging, tuition, course material, use of the Institute Library, Computer Center, and other infrastructural facilities, etc.

    Non-residential:The programme fee for the non-residential participant is @ Rs 1,08,500/- plus GST @ 18% or as applicable as per the Govt. of India guidelines. The includes the cost of food during the programme, tuition, course material, use of the Institute Library, Computer Center, and other infrastructural facilities, etc.

    EARLY BIRD DISCOUNT Nominations received along with the programme fee up to 30 days before the programme date will be entitled to an early bird discount of 10%.

    GROUP DISCOUNT A group discount of 10% on programme fee is admissible provided an organization nominates, and attends a minimum 5 or more of its executives for the programme. Organizations sponsoring minimum 5 or more executives for the programme may avail both the discounts subject to a maximum discount of 20% provided the nominations along with the fee is received at our end 30 days before the programme date.

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Venue: IIM Lucknow campus Residential Fee (excluding GST) : Rs. 1,25,000/-
Last date to apply :Oct 30, 2017 Residential Early Bird Fee (excluding GST) : Rs. 1,12,500/-
Start Date : Nov 13, 2017 Non-Residential Fee (excluding GST) : Rs. 1,08,500/-
End Date : Nov 24, 2017 Non-Residential Early Bird Fee : Rs. 97,650/-

Last date for availing Early Bird Discount (10%) : Oct 12, 2017

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