Agriculture Input Marketing












  • PROGRAMME OBJECTIVES

    The objective of the programme is to enhance the understanding and analytical capabilities with respect to products, market environment, and operational issues in the marketing of different agri-inputs. More specifically, the programme aims at:

    • To make the participants aware of the changing environment in the marketing of agri-inputs.
    • To induce the participants to adapt themselves in change scenario.
    • To sensitize the professionals about key management functional areas related to the marketing of agri-inputs.
  • CONTENTS

    • Agriculture Input Marketing – Cross Functional Linkages
    • Market Segmentation for Agri-inputs
    • Agri-business Consumer Buying Behavior
    • Channel Management in Agri-input Marketing
    • New Product Development in Agri-input Company
    • Marketing Planning
    • Competitors’ Analysis in Agri-input Marketing
    • Management Information System in Agri-input
    • Undertaking Market Research
    • Formulation of Marketing Strategy
    • Designing Market Information System for Farmers
  • METHODOLOGY

    • Lecture presentations
    • Experimental learning using case studies (each topic would be discussed with the help of case study related to agri-input industry)
    • Small group exercises and presentation by participants
  • WHO SHOULD ATTEND

    Executives of Agri-input companies dealing with the marketing of different agri-inputs such as seed, fertilizers, pesticides, farm machinery and plant growth formulators.

  • PROGRAMME DIRECTORS

    PROF. SANJEEV KAPOOR holds a Ph. D. in Agriculture Economics and is a faculty at the Institute. Before joining Institute, he has worked at Indian Institute of Management, Ahmedabad and Xavier Institute of Management, Bhubaneswar. He has conducted a large number of training programmes on behalf of NABARD, Mumbai. Currently, he is working on Agri-business and Rural Finance. He can be reached at sanjeev@iiml.ac.in.

  • PROGRAMME FEE

    Residential: The programme fee for the residential participant is @ Rs 70,000/- plus GST @ 18% or as applicable as per Govt. of India guidelines. The includes the cost of boarding and lodging, tuition, course material, use of the Institute Library, Computer Center, and other infrastructural facilities, etc

    Non-residential: The programme fee for the non-residential participant is @ Rs 62,500/- plus GST @ 18% or as applicable as per the Govt. of India guidelines. The includes the cost of food during the programme, tuition, course material, use of the Institute Library, Computer Center, and other infrastructural facilities, etc.

    EARLY BIRD DISCOUNT Nominations received along with the programme fee up to 30 days before the programme date will be entitled to an early bird discount of 10%.

    GROUP DISCOUNT A group discount of 10% on programme fee is admissible provided an organization nominates, and attends a minimum 5 or more of its executives for the programme. Organizations sponsoring minimum 5 or more executives for the programme may avail both the discounts subject to a maximum discount of 20% provided the nominations along with the fee is received at our end 30 days before the programme date.

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MDP Contact No’s
0522-669-6288/82/83

Venue: IIM Lucknow campus Residential Fee (excluding GST) : Rs. 70,000/-
Last date to apply :Oct 23, 2017 Residential Early Bird Fee (excluding GST) : Rs. 63,000/-
Start Date : Nov 06, 2017 Non-Residential Fee (excluding GST) : Rs. 62,500/-
End Date : Nov 10, 2017 Non-Residential Early Bird Fee (excluding GST) : Rs. 56,250/-

Last date for availing Early Bird Discount (10%) : Oct 05, 2017

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